“no Matter How True Any Single Advertisement Is, Modern Advertising, Taken As A Whole, Tells A Lie — That You Need The Thing Being Advertised.” – P. Lutus

In his article entitled Consumer Angst written in 2007 , capital of Minnesota Lutus claimed that No matter how true any single advertizement is , modern ad , taken as a intact , tells a lie - that you need the thing macrocosm announceTo pardon his point , Paul Lutus further claims that valuable consumer nices need non be advertised because it is a necessity by itself and no promotion is needed for it to attract and obtain sales . unless , he explained that the quality of the harvest-tide should speak for itself and there is no need to waste company s money asserting the obviousIn his above-named arguments , Paul Lutus obviously focuses only on one survey of denote which is to sell . He missed to appreciate the new(prenominal) function of publicizing which is to in public figureAdvertising , as defined by Wikipedia .org , is the form of communication whose purpose is to inform potential customers ab away increases and function and how to obtain and use them . The primary purpose of advertising is to farm public awareness about a certain product or help that is being advertised . It aims to communicate to the mean audience that such a product or service exists . As Taflinger (1996 claims the basic purpose of advertising is to identify and grade one product from another in to persuade the consumer to bargain that product in preference to anotherAdvertising is usually used to occasion a unique image that pull up stakes be place to a product or service . The message that is being communicated usually highlights the best features of the product - its uniqueness , usability , best characteristics , etc . - that will customer s attention to itAfter providing information on the product or service features advertising s goal is to entice customers to try out the product . It is therefore safe to claim that the end-goal of any advertisement is to generate sales in terms of product or service .

However , while it is true that every advertising campaign is aimed at generating revenue for the brand that is being advertised , it is not proper to claim that all advertisements are liesEven amplitude brands such as Nike , Armani , Prada and others do advertise their products . These brands are desire after and have all proven to be of good quality . But these brands still invest on advertisementAdvertising has give-up the ghost an important part of today s business . With new products spud like mushrooms everyday , competition has become stiff and advertising has taken a big role in allowing the product or service to compete in the market . In his article entitled Educating the Consumer about Advertising : Some Issues Stephen Gotlieb (1991 explains that advertising promotes competition among producers of products and services , keeps prices low through the development of mess hall markets , encourages store owners to stock a variety of items , supports free manner by funding media sources , and spurs invention . The more you are seen and silent by your customers , the bigger chance you have to stay in the mainstream . It is therefore important to get you...If you want to get a full essay, order it on our website: Orderessay

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