Consumer Behavior

Consumer BehaviorThe pattern in which innovations spread in the market commode be described as diffusion . When a sunrise(prenominal) production is introduced in the market , people just befool t believe the advertisements directed to them by the manufacturers but also intuitive feeling to their peer groups and people of the social scheme they belong to in the beginning spending their property on it . In this context Hawkins , high hat and Coney has rightly observed , Groups , because of their personal interaction and submit greatly affect the diffusion of innovations (1992 ,. 166 ) The more expensive a product is the greater is the impact of the social agreement of the consumer in its diffusion . For e .g . when one is buying a machine he would consider communication within his social system as an integral source of his buying decision . especially when a person is buying his first car he wants to consult the opinion leading of his group to ensure that the product on which he is spending his hard earned money is the right choice for himWhen a new product is launched or innovated , the consumers have low product knowledge . In these tidy sum too , the consumers depend highly on their social system before buying the product .

In Asian countries diapers were not easily original initially as people considered them baseless to their children s skin and genital parts . It started slowly being accepted by more socially mobile and better-educated women . They were the opinion leaders of their social system . Looking at their comfort of reservation their babies wear diapers other women too slowly started adopting this product and there was a diffusion of this innovative product in the Asian marketHence in the words of Hawkins , better(p) and Coney , Communication within groups is a major source of information about real products (1992 ,. 165 ) and this is how social system of the consumer impacts the diffusionWord count : 310ReferencesHawkins , D .I , Best , R .J . and Coney , K .A (5 Ed (1992 . Consumer Behavior : Implications ForMarketing dodging . USA : IRWINPAGEPAGE 2...If you want to get a full essay, roam it on our website: Orderessay

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