devil of the biggest pitfalls of negotiating with friends be the challenge of assessing appropriate behavior and relationship norms and scripts nookie undermine amount of surplus (Kurtzberg & Medvec, 1999).
One potential resoluteness for this pitfall is that negotiators can modify the "dialogue and labels" associated with negotiation when friends are involved or from a relationship context (Kurtzberg & Medvec, 1999, p. 248). For example, the formulation "it's just business" is often used in negotiations when relationships are threatened by tough negotiations.
Olk, P., & Elvira, M. (2001). Friends and strategic agents: The role of friendship and discretion in negotiating strategic alliances. Group & Organization Management, 26(2), Retrieved 02 April 2008 at: http://gom.sagepub.com/cgi/content/ abstract/26/2/124, 124-164.
. Relationships symbolise many important psychological roles in the minds of negotiators.
Kurtzberg,
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