B2B V. B2C Ethics

B2B and B2C Marketing Differences One the first steps in in all merchandise is to determine niche-market, a defined group of potential customers sharing common characteristics that delineates their interest in specific products or serve (Schneider, 2007). This commonality is universal in vane grade ecommerce to both B2B and B2C. Although both are similar in more ways, for each one is both distinguishably different. The differences create a need to critique and research the platforms of how their functional differences affect ecommerce. Different basic Web site models are used in ecommerce. They range from the unreserved static pages of a brochureware site to the elaborate interactive online stemma; many Web sites combine several of the basic models. However, each model has its own unique characteristics that distinguish if from the others and importance should be placed on these differences. A brochureware site is a marketing site that electronically aids in the buying and change process. A traditional byplay will often create and maintain a brochureware site as a marketing tool wit the objective of promoting the business and business products and services (Search SOA, 2008).

A brochureware Web site usually provides business technical support providing online documentation, software downloads and FAQ (Frequently Asked Questions) sections. The Web site also provides one-year reports, press releases, employment opportunities as well as exposit concerning the business entity, such as the business address, phone numbers, and email address. Revenues are generated indirectly by creating an awareness of a business products and services (Schneider, 2007). U.S. Steel Web site, www.ussteel.com demonstrates this type of business; an informative Web site and one of the most distinguishing features is that purchases are do offline. Understanding this type of Web site assists in explaining a true B2C, businesses to customer, site. An online Web site where consumers buy product and... If you sine qua non to get a full essay, order it on our website: Orderessay

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