Freshline Web Audit Report

WEB AUDIT of FRESHLINE ORGANICS Freshline Organics Pty Ltd (http://www.tonicline.com.au) The purpose of this report is to present the finding of the web audit for the company named above. The company is owned by certified grower Werner Frtsch while the online web send is the partnership venture equally owned by Werner Frtsch and his wife Lily that distributes Freshlines groceries. Organisational Objective The organizational objectives of Freshline Organics Pty Ltd be as follow:? Promoting the sale of organic groceries and products online. Similar to Freshlines differentiated high quality focus strategy for it its personal stores, Freshlines online activities aim to extend this strategy to the internet. The Freshline.com has taken all all over the main purpose of the online activities, namely the sale of organic groceries over the internet and their delivery. To supplement its online sales, Freshline also marketing organic alter products (nuts, grains, dried fruits, etc) and environmentally-friendly products(skin handle, hair care, bath/shower products, baby care products, household cleaning products, etc). On time delivery of fresh groceries to customers at an affordable cost. Freshline differentiates its service with high freshness, accuracy and punctuality enabled by delivery teams of efficient van drivers.

Promoting Health ingest by consuming organic harvested food. Much of the Freshline organic unwrap comes directly from organic farms certified by Australian dependant Organic (ACO) in the Serpentine district south-east of Perth. The proportionality of their produce is purchased from organic and conventional wholesalers. For example, the biodynamic meats which sell to customers are supplied by Boatshed Quality Meats. ? ? Positioning of the digital strategy and web site image The messages promoted from Freshline traditional media and online media are complementing each other. Just like Freshline physical shop, their online offer uses a differentiation... If you want to get a copious essay, order it on our website: Orderessay

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