Marketing Management

MARKETING ENVIRONMENT In the evolving rescue of 21st carbon in an ever more linked world, companies must be excellent in customer relativeship management to happen up with the expectations of the customers, clients and the external environment of the company. However to do this, businesses should substantiate its inside and outside environment before root word the marketing process which will influence the business and its relation with the target buyers as, tradeing environment consists of the factors and forces outside marketing that happen upon marketing managements ability to build and carry on successful relationships with target customers.. The marketing environment offers both opportunities and threats Types of Market environment: Market environment is divided into two move depending on the factors affecting an Organization. They are: 1. big environment 2. Micro environment 1. Macro environment Macro-environment consists of six major factors that affect an organization outwardly Depending on its marketing strategy. They are i. Demographic environment ii. Cultural environment iii. scientific environment iv. Economical environment v. Political environment vi.

Natural environment Demographic Environment Demography is the study of human populations in terms of size, density, location, age, gender, race, commerce etc. For a company like Sony who has polar products for different ages need to keep a close eye on the demographic environment. So that when a new product is launched it is targeted to accountability wing age group, or occupation at a right time and location. As Vaio laptop is as well as targeted for business people, economys working age group and their income level also should be taken into consideration. Social factors also include working for economys best interests like Sony has been promoting science culture for children as stated among the social contribution activities in its authorised website.... If you want to get a full essay, order it on our website: Orderessay

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