Mcdonalds

Problem Statement: McDonalds will reposition itself as a nice place for friends and families to gather and enjoy its untarnished burgers or healthy food choices in a relaxed atmosphere. cozy Strengths Recession resistant o Same-store sales rose by 7.2% in last quarter of 2008 o Net income increase from 2,395,100 in 2007 to 4,313,200 in 2008 (in thousands o dollars o Increased Current ratio from 0.79 in 2007 to 1.39 in 2008 o Profit Margin increased by almost 8% in a year excogitation to Win strategy outlined by James R.

Cantalupo (2003) o Increase sales at existing locations o monitoring device pricing ? Dollar Menu Growth in the number of customers served o From 56 to 58 million a day during the ultimo year Jim Skinner takes over as CEO in 2005 Reimaging concept o Budget of more than half of its total annual gravid expenditures o Cost shared with franchisees Internal Weaknesses Overexpansion caused chain to neglect focus in the 1990s Cut back on tuition recruits o Dramatic falloff in skills of its employees Failed consistently with its bare-ass product introductions o McLean Delux o Arch Delux o Pizza o Salad Shakers introduction of fruits and veggies raises firms operating costs External Opportunities Introduction of Specialty Drinks o Smoothies o Coffee-based drinks Shifted emphasis of obtaining future gain by reinvesting in existing outlets Increased emphasis on healthier foods o Premium salads o Fruit in Happy Meals o Phased out Supersizing (2004) o Remove trans-fatty acids from provision oils Repositioning the brand for: o contrasting locations o Different time of the day o Different targeted customer segments External Threats... If you desire to get a full essay, order it on our website: Orderessay

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