Sri Lankan Tourism Industry

SRI LANKAN TOURISM STEPPING TOWARDS A NEW ERA Membership arrive: 12313667 intelligence activity count : 3190 Chartered Postgraduate Diploma in merchandising (Level 07) Unit 01 Emerging Themes Membership Number: 12313667 Tourism as an emerging theme Tourism effort includes, attracting tourists from local and foreign nations. Now- a- days, nigh of the countries highly pay their attention on upgrading tourism manufacturing as it boosts the economy and finally the countries will be benefited from the pains. state to country the target markets and crossway types be different. That means countries like Dubai, Switzerland promote tourism as a luxury product but countries like India, Malaysia, Maldives and Sri Lanka promote tourism as an economic product where travelers can afford the prices of hotels, foods and etc. With the popularity of tourism industry and its benefits, so many concepts were emerged such as Medi tourism, eco tourism. Countries differentiated its products establish on various concepts. However in Sri Lanka, for tourism industry, in that respect is an emerging market, after the thirty years of war. When looking at Sri Lankas point of view, there is a vast opportunity to marketers in this industry among locals and foreign countries.

The geographic location of Sri Lanka is in like manner an additional advantage to the country to promote tourism industry as a differentiated product among various visitors crossways the globe. Sri Lanka is a country which has enough natural resources to attract travelers and those recourses are inherited as blessing of the Mother Nature. Virgin beaches, tremendous mountains, natural and non-polluted air at up country, two climatical differences within the same geography attract more than and more travelers. As a result of above reasons Sri Lanka becomes a populations strategic point of global tourism. 2 Membership Number: 12313667 Tourism is one of emerging industries in Sri Lanka especially in post war period. Within last two decades, where ethnical conflict... If you want to get a full essay, order it on our website: Orderessay

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