Industry Report

Introductionmainland china media industry has recorded a handicraft growth of 11 .9 in 2005 and it has indicated a growth rate of more than 12 in 2006 . In 2007 the media industry in China forecasts investing opportunities through mergers , acquisitions and reorganizations indicating as an important source of investment . especially Beijing Olympics 2008 , has been an interesting factor for companies of media industry viz , cable operators , digital televisions and advertising agencies to generate revenues and profits in media industryIn general , Chinese media industry revenues flow from advertising . As per 2003 statistics the population of China is 1 .4 billion having 37 national level TV stations , 363 metropolis level TV stations , and 1 ,424 country level TV stations reaching 95 of China population . According to the State Administration for receiving set , Film and Television (SARFT China s national authority for send has proposed to migrate the system of cable broadcasting from analog to digital by 2015 . As per 2005 statistics there are 4 million subscribers of digital cable television in ChinaMedia industry in China includes medicine , computer games , advertising apart from radio receiver , films and television network broadcasting . In the sector of medicament , Sony has been a successful brand for medication all over the domain of a function whereas Sony BMG medicament Entertainment , Access Co , Ltd , Melodeo Inc , Warner Music Group has entered into a collaboration with ACCESS China Media Solutions to endure world class solutions for delivering perfect mobile music and piano tuner multimedia entertainment . The purpose of collaboration is to invest groovy , invention of user-friendly mobile music products and also to come out market expertise in digital music business which is under move backn by ACCESS China Media Solutions1 .6 million pirated DVDs were seized containing Chinese , American Korean and Japanese movies by the Chinese officials in the city of Guangzhou .

Piracy of music has been a source of tension cause to lose billions of dollars for music industrial companies all over the world As per the report of In-Stat , by the year 2008 , China pull up stakes be the leader in music industry to legitimately allow downloading of music with an estimated turnover of US 222 million . In-State analyst Anty Zheng stated By then , several(prenominal) mega online music stores allow deport opened the user-base of portable music devices will have surpassed 100 million a major crackdown on music piracy will have been in effect for several years third-generation (3G ) mobile communication system access will be rolled out and consumers will be adequately educated about legitimate digital music march on In-state indicates that there are few systematic changes that will take place in the market of music industryMusic labels as per (IFPI ) world-wide Federation of Phonographic IndustryNetwork for original creationA modified business model for China due to lack of royalties and low ASPsSina .com has collaborated with five foreign companies viz , Sony BMG oecumenic , Warner , EMI and Rock Records who are the owners of 80 percent of world s music recording market . Sina .com proposed to set up world s biggest platform of digital...If you want to get a full essay, order it on our website: Orderessay

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