Marketing- Consumer Behavior

Running Head : MARKETING- CONSUMER BEHAVIOR Values of StarbucksStarbucks is a long suit drinking chocolate provider and has been known in the industry for a very long time . Starbucks has been the top player in the US where it has become a household brand for coffee . Starbucks has realized the huge market in Asia and is trying to plump out its base by taking the `Starbucks Experience across the Asian bs (Starbucks 2009Whenever a person thinks of Starbucks , its brand persona creates an thought of a trendy , social , professional , responsible and brisk person (TSBD , n .d . Thus when we talk about the set that Starbucks promotes is given belowThe core protect from the start has been to maintain trustworthy relations with the company s suppliers . Since the coffee is as good as the coffee beans supplied , Starbucks takes extra cares of the suppliers . They even call them partners and work with the farmers to chance upon the best quality of coffee beans in the world .

Starbucks has in any case been involved in corporate social responsibility projects in the main involving working with the farmers to establish them and their farms for a better living . organism an environment friendly company , Starbucks not only practices environmentally friendly activities but also promotes it within it stores to the customers (Starbucks , 2009Another core value of Starbucks is their customer centric approach . They have high think of for their customer s opinions and feedbacks and try to incorporate those feedbacks in their products . Overall Starbucks has a friendly neighborhood hangout...If you want to get a just essay, order it on our website: Orderessay

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