Bausch&Lomb

Because J&J entered in to the disposal market, B&L wants to hold its market sh atomic number 18, and addition its aspiration power at the same period. So they changed their sales dodging: motivate the attach to distributors to increase their cogitate on and promotion of the conventional product, and B&L sales the disposal products to the market directly. Causing net sales of 22 million; an increase of 13% from 1992 to 1993. This increase occurred because they apply the method of accrual concept, they make outd the revenue at the time of major efforts instead of when money was received. It was also due to the incident that there was a large shipment of stock displace to the distributors which they recognized as revenue at that point in time. The net income shows positives sales even though there are no such amounts of cash on hands. Also some other reason for the increase of sales is that Bausch & Lomb extended extension limits to 11 of their distributors with one of them having an increase of 100 %. That means that the distributors peck purchase more of B&L inventories, cut back excess inventory which leads them to account for more sales. This strategy impacts the accounts receivables make on the balance sheet, the AR increased signifi contributetly which provided a positive outlook on the statement.



This leads us to confirm what we stir stated in the problem statement, they followed the sales method to recognize the revenue because they provided discounts, credit limits, and promissory notes payable over a period of time. All of these positive numbers volition increase the confidence of the shareholders when looking at the balance sheet, confidence of the employees will also be fulfilled by looking at the income statement. The sales numbers will give illusion that the company will have enough cash inflows to cover all(prenominal) the expenditures, dividends payable and have leftovers for further investments. This new strategy can make B&L develop a good relationship with its distributors because...If you want to get a to the full essay, order it on our website: Orderessay



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