Regaining competitive advantage
Consultancy Proposal
William Sanchez, Kosoma Duong, Onyekachi Ikwuamaesi, Vincent Maligne, 12/2/2011
Table of Contents
1. existence 2. Background 3. Problem Statement 4. Key Issues to be turn to 5. Proposed Approach 6. Key Objectives 7. Proposed Approach 8. Measures of Success 9. Bud bring 10.Team
1 1 2 3 3 12 12 14 14 15
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Introduction: This assistance proposal is make by Team 10 Consultants (The Consultants) to Carrefour (The Company). The motor of the proposal is to formally initiate discussions on how the consultants can moderate their skills and experience in accelerating the achievement of strategic and financial targets of the client. This enumeration should be treated with utmost confidence. All statements herein be made in good faith.
Background: Carrefour (Euronext: CA) is an internationalist player in the retail industry with total assets of well-nigh €53.65 billion (FY2010). Carrefour operates close to 1,500 hyper markets worldwide, mainly in Europe, south-central America, Asia and the Middle-East. Since the 90s, Carrefour has been adopting an aggressive external growth outline to become the second worldwide retailer behind Walmart. Recently, Carrefour shifted focus to reinforcing its positions in markets where it held strong leadership.
However, with intense competition in Europe and
especially in its home market, France, Carrefour has steady lost market share. In September 2011, hypermarkets lost 0.9% market share to 26.1% compared with the same month last year. Its EBIT margin has been exit down. Its price reputation has been deteriorating. In France, the retailers are in a tight price competition, with Intermarché and Leclerc are taking the lead and maintaining the prices at low levels. Accordingly, Carrefour is witnessing declining profitability and negative stockholder reaction.
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gross revenue contribution of France in 2010 S1 2007 to S1 2011
EBIT margin in France from
4,5% 4,0%...If you want to get a full essay, order it on our website: Orderessay
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