Product And Brand Management

shape of the Participant: Ms. Manu Trivedi
SMS ID 108816
SID RB11051
Course merchandise & strike off Management
PGCBM 19
Centre- Green Park, New Delhi

Current Organization: SAP Labs India Pvt. Ltd.
appellative: Facility Executive

No. of Years of Experience: 4 Years

Name of the Term Paper- Jet conveyways A say on Product & Brand Management



Objective
Jet Airways Group is a teras in the Indian aviation manufacture. In this paper, the focus is to study all aspects of the company. Beginning from the history of the Indian aviation industry to the inception and growth of the company. The branding and marketing strategy adoptive by Jet Airways, the products and services offered, the product line auxiliary and initiatives taken to tackle the growing competition are the main touch points of this study.

Introduction

* History of Indian aviation Industry

Tata Airlines gave birth to the Indian air travel Industry. Mr. JRD Tata was the first Indian to get an A-license. However, in the twelvemonth 1946 Tata airlines became Air India.



With the commencement of the Air Corporation Act in 1953, all existing airline assets were nationalized and establishment of Air India international and Indian Airlines Corporation took place which operated in the international and domestic help sectors respectively. Till the course of study 1991, Indian Airlines Corporation and Air India internationalistic enjoyed a monopoly in the industry.

* History of the Company

Jet Airways entered the Indian Aviation industry in the year 1992 when private players were given allowance to operate only charter and non-scheduled services under the Air Taxi scheme to boost tourism. Following the suite some(prenominal) private players like Air Sahara, Modiluft, Damania Airways, East West Airlines and NEPC Airlines started in operation(p) in the domestic sector of the Indian Aviation Industry. With the tump over in the Air Corporation act in the year 1994, private players in the market were allowed to operate...If you want to get a full essay, order it on our website: Orderessay



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