Company Profile
*Company founded in 1895
*Business manufacturer of arc join products; major producer of premium note industrial electric automobile motor, robotic welding systems, environmental systems, and plasma and oxy-fuel cutting equipment.
*Worldwide trading operations employ 6,300
*Headquarter in Cleveland, Ohio
*Annual sales were over $1 billion in 1995, record profits of $61.5 million, and record employee bonuses of $66 million.
*Employee ownership since 1925
*Over 90% of stock owned by employees and Lincoln family members.
SWOT Analysis
Strength
*Brand and Reputation
The Lincoln Electric Company is considered a leader and innovator in its industry due to its dedicate and talented workforce, superior technology, worldwide manufacturing capability, commitment to quality, strong scattering and customer service, and an incentive performance system. Lincolns commitment to providing the most forward-looking, cost-effective, quality welding and cutting solutions is one that has guided Lincoln for more than 100 years. This. Coupled with its technological leadership and worldwide manufacturing and distribution resources, enables Lincoln to provide competent and reliable solutions for each of Lincolns customers
* proficient expertise and manufacturing know-how
Many of the operations in the Lincoln plant were automated. very much of the manufacturing equipment was proprietary, designed and built by Lincoln or the family had modified machines built by others to run two or three eras as fast as when in the first place delivered.
Close coordination between product design engineers and the Methods department from the time of product was originally conceptualized was seen as a key instrument in reducing costs and rationalizing manufacturing.
*Product Line
Lincoln offers customers the highest quality, most innovative welding and cutting machines. Whatever customers process - MIG, TIG, STICK, Flux-cored, Submerged Arc. Its Robotic weld Systems will help customers automate their welding processes and Lincoln compound software programs ensure absolutely precise welds. Whatever customers employment - mild steel, low alloy, aluminum or stainless...
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