Ifantis expanding to Czech republic.

TABLE OF CONTENTS A. decision maker SUMMARY......................................................p. 5 B. COMPANYS PROFILE.........................................................p. 6-17 1.History.........................................................p. 6-7 2.Companys kick & vitamin A; goals............................p. 7 3.Product Assortment.......................................p. 8 4.Quality Policy & adenylic acid; Control..................................p. 8-13 5.Human Resources........................................p. 13 6.Management doctrine ...............................p. 14 7.Export Policy................................................p.14-15 8.Investments..................................................p. 15 9.Resources...................................................p. 15 10. The group of companies.................................p. 16-17 C. THE PRODUCT.............................................................................p. 18-21 1.Brief Information.............................................p. 18 2.Relative Advantage.........................................p. 18 3.Quality & axerophthol; Packaging........................................p. 19 4.Branding........................................................p. 19 5.PLC.............................................................p. 20 6.Compatibility/Complexity/ Trialability...................p. 20 7.Problems & group A; subway system to fruit acceptances...p. 21 D. marketplace ENVIRONMENT..............................................................p. 22-67 1.History of the Czechoslovakian Republic...........................p. 22 2.Geographical Characteristics:............................p. 23 a.Location, Land & Resources b.Topography c.Climate d.Infrastructure 3.Demographic Characteristics:..........................p. 26 Education 4.Cultural Characteristics..................................p. 29 5.Political Environment.....................................p. 40 a.Major governmental issues bear on the credit line climate b.Relations between the national and local anaesthetic governments c.Political violence d.Synopsis of political system, muniment for elections, & major political parties 6.Legal Environment.........................................p. 42 7.Economic & monetary Environment...................p. 54 8.Additional Information.....................................p. 64 E. MARKET AUDIT & COMPETITIVE MARKET abstract ..............p. 68-81 1.Market Audit.................................................p. 69-71 2.Consumer Behavior........................................p. 72- 76 3.Competition...................................................p. 77- 81 4.S.W.O.T........................................................p. 82 F. marketing PLAN............................................... ....... ................ p. 82-89 1.Market Objectives...........................

................p. 83 2.Market Segmentation & Product positioning.........p. 83 3.Marketing Mix................................................p. 83 4.Budget.........................................................p. 86-88 5.Recommendation...........................................p. 89-90 G. APPENDICES.............................................................................. p. 91 1.Appendix A 2.Appendix B 3.Appendix C 4.Appendix D 5.Appendix E 6.Appendix F 7.Appendix G 8.Appendix H ACKNOWLEDGEMENTS We would like to convey the succeeding(a) persons, who offered us their valuable intimacy and experience, as well as critical information, without which the successful period of this project would not be possible. From IFANTIS Company: Mr. Nikolaou Panagiotis, General passenger vehicle - Commercial Sector From Topsikiotis-Kariofilis S.A. International Transportations: Mr. Kariofilis Lazaros A. executive SUMMARY In this project we will attend the potential of exporting IFANTIS stuffy Greek village sausage balloon to the Czech Republic. Most vitamin E European countries have their hold village sausages, so what distinguishes our intersection point from the others is its unique... If you want to get a full essay, order it on our website: Orderessay

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