Imax

IMAX confront two critical questions: would IMAX fall back its differentiation if it exhibited in like manner many Hollywood word pictures and should IMAX be interchange to a big studio such as Sony, Disney, or Time-Warner? I work out IMAX wouldnt lose its differentiation and shouldnt be sold to a large studio. We can start our case with mill analysis. The strengths for IMAX accept its acquire technology, partnership with theaters and strong sucker name. IMAX postulates atomic number 18 printed on films that are 10 times larger than the 35 mm films that were used in traditional multiplexes and were projected on cover charges that were eight stories high and 120 feet wider. These features of the IMAX produce images on screen that are brighter and sharper than those found in pompous movie theater. IMAX entered into partnerships with AMC and Regal cinemas to screen IMAX films in multiplexes using its MPX technology. The caller-ups main sources of revenues were long t erm theater arranging train and maintenance agreements, film production and distribution, and theater operation. IMAX is a brand so they dont have to make the alike kind of talent that Hollywood has to pay which is actually a high percentage of the costs. IMAX films are often educational and socialize and involve documentaries of natural and scientific wonders.

The weaknesses for IMAX include valuable production, it is little compare to Hollywood studio, and long term debt. Because of its larger size, mental picture and distributing, IMAX films are costlier than 35 mm films. IMAX films faced competition from other(a) films produced by studio such as Pixar/Disney that are tar hold outed for families. within the large forma! t film segment, Iwerks was the only rival to IMAX. It stock two academy awards for scientific and technical achievement. There is a debt remained problem for IMAX which caused by the crisis that impinge on the theater industry in the late 1990s because of overbuilding during that decade. The opportunities for IMAX include global market, newer agreements...If you want to get a full essay, coordinate it on our website: OrderEssay.net

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