Ramly Burger

Case 1-Ramly Burger Question 1 What atomic number 18 the likely advantages of Ramly Burger of using the agents as its main distributor especially to large retailers? In intelligence marketing channels, it is important to know the reasons for the existence of channel structures. These structures typically called intermediaries because they stand between intersectionion on one military position and consumption on the some other. Intermediaries also known as an agent. impart evolve through the need for specialized functions which can be performed more efficiently by agent. By breaking polish a complex distribution task into smaller, simpler ones, and dividing them among agent who specialize in particular functions, there is likely to be great efficiency in the overall distribution channel. [pic] A distribution channel may be direct or verifying in nature. Obviously, Ramly Burger using the indirect distribution channels, on the other hand, used the services of agent to move products to end-users. There are many advantages of using the agent. By using an agent Ramly Burger leave appoint them to be one of their distribution channels. For example, we take a look at Tesco.

Ramly Burger will supply their entire product to Tesco like beef burger, chicken burger, French fries, hotdog, sausage chilli sauce, tomato sauce and many more. In one situation, during Hari Raya Aidilfitri, node deprivation to serve their guest with fried mee. They can corroborate all the chemical element by only visit Tesco. The ingredient that customer want to grease ones palms including Ramly Chile sauce. They do not need to go to the Ramly Burger manufacturer but they can unless buy it at Tesco. By then Ramly Burger can take away the efficiency in market coverage. By having an intermediary, Ramly Burger can castrate the number of transactions that is needed. As we know, customer is normally is an individual. When they buy the product they rarely buy in a bulk. For example, customer name Ali work as a clerk. In the dark he will sell burger in the stall in... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .