Corning Inc. is most famous for its oven-ready glass- environmental products, and science lab services. LikVitro, Corning has a long history of successful joint ventures and globalization. Vitro and Corning office similar corporate cultures and customer-oriented philosophies.
After realizing such similarities and cop wording to benefit on NAFTA by accessing the Mexican market, Corning Inc. entered into a joint venture with Vitro in the fall of 1992. The similarities in history philosophy, culture, goals, and objectives of both companies would wind instrument to the logical conclusion that this alliance should be an instant success. However, as Francisco Chevez, an analyst with Smith Barney Shearson in New York, said, The cultures did not match... it was a marriage made in hell. As history reveals, Corning and Vitro turn the joint venture 25 months after the agreement. Both companies liquid have an interest in maintaining the relationship and continue to progress each others products.
A further look at the strategic history of Corning and the joint venture amongst Corning and Vitro will lead to a better understanding of the difficulties that argon involved in creating and maintaining foreign alliances. A more in-depth investigation also will reveal the impact of culture on business transactions.
The Strategic History of Corning
Corning Inc. has been an innovative leader in foreign alliances for oer 73 years. One of the companys first successes was an alliance with St.Gobain, a French glassmaker, to produce Pyrex cooking utensil in Europe during the 1920s. Corning has formed approximately 50 ventures over the years. Only 9 have failed, which a phenomenal fall considering one recent study is found that over...If you want to get a full essay, order it on our website: Orderessay
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