Marketing

model scenario: the motorcycle industry is growing annually, but gross sales of Thorr motorcycles existing product pleasure craft Thorr (a 1500cc power cruiser outlayd at 25,800) are decreasing at an alarming rate. Due to their targeted customers (ages between 35-50) are getting older and do not tuition about the keep cycle Cruiser Thorr symbolizes. Other factors allow in younger customers (in the age group of 21-35) prefer low embody motor cycles, because they do not have large fluid incomes. Moreover, younger customers do not identify with Cruiser Thorr life style image. The competitors are also eating into Cruiser Thorrs market share.

Using Perceptual Maps in marketing Simulation Summary Perceptual Map in Marketing for Cruiser Thorr Motorcycles (Thorr Motorcycles).

Complete the simulation Using Perceptual Maps in Marketing and prepare a summary in which you address the chase:

Formulate a oppositeiation strategy for Cruiser Thorr by changing the market mix at the Price, Place, Promotion and function levels.

My Performances: Marketing Mix, Lifestyle, price, service offering and quality engineering.



- Repositioning, financial options- price parameter, increasing service

My Decisions: Maintaining price- Publicize through Hollywood Films- network (manufacturers Web Site), Financial Service and Customization Options,

A. For each of the three major phases in the simulation, describe:
1) The situation
2) Your recommended solution(s), including why
3) Your results

B. Summarize the different marketing components addressed in this simulation by reply the following questions:

1) What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Why or why not?

2) What is the impact of the product life cycle on marketing? What impact did the product life-cycle have on the product in the simulation?

A. For the first...If you want to get a full essay, put together it on our website: Orderessay



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