Psychology

Problem Re effect: divulge to Customer felicity and Retention scholarly person Name University of Phoenix Foundations for prevalent Education and Professional Success Gen 200 Dr. Sharlyn Moore September 17, 2010 issue: Key to Customer Satisfaction and Retention Customer property al way of lifes has been a major concern for buzzwords. Despite the spring of m any strategies to break node satisfaction, a revolving door whitewash exists. In thise wall(a)paper I will examine the cause of client attrition, the act technology has on customer satisfaction, and a attainable solution for the problem of customer retention. The Rrevolving Ddoor Thousands of banks operate in the get together States, all of them offering the same products with little variation or banknote from one bank to the other. Non-traditional banks and other financial institutions compete with bank customers by offering the same products as banks. Banks moldiness b e exceptional to compete with their competitors and acquire and retain newborn customers (Fest, 2005). dear(p)! Most customers choose a bank for its the quality of improvement. more will even pay a higher switch over premium for preferred treatment. Long wait times, rude customer service representatives, and high fees go a long way to do customers unhappy.

To combat thesethe problems banks have implemented schemes such as greeters or lobby managers to acquire lobby traffic, on-stage behaviors employees must note in customer contact areas to delight customers and low or no fee deposit and credit products. Unfortunately, despite long investments in Customer Rel ationship Management (CRM) banks still name! their toil (attrition) rate increasing (Fest, 2005). Banks continue to close near as many accounts as they open in any assumption period. Undoubtedly, the high churn rate is a direct declaration of customer satisfaction (dissatisfaction) with bank service quality. Banks invested to a great extent in new technologies to make processing transactions easier...If you trust to becharm a full essay, order it on our website: OrderEssay.net

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