Harley Davidson

Harley-Davidson, having a long history of producing bicycles for a discerning market, has of late found that continued success is dependent upon adapting to a changing market which may involve the development of entirely vernal strategies. One of the major issues facing Harley Davidson going forward is how it female genitalia appeal to younger riders and female riders, both having to a greater extent options and representing more opportunity now than at any other clock in the existence of the company. Also, a nonher issue that remains for HD is how it report generate sustained growth globally, as competitors seize opportunities in the heavyweight bike market. Funding expansion has proven to be a challenge for the firm, as previous efforts have produced less(prenominal) than favorable results. Early on, the company enjoyed a comparative proceeds that set it apart by providing vehicles with raw power, unique looks and sounds, and a user-friendly design that fostered extreme brand loyalty. It attracted customers who were interested in breaking the mold and living on the edge. Their customer focus, however, did not represent the entirety of consumers that could produce profits in the motorcycle industry.

Competitors, such(prenominal) as Honda, saw in roads as they were able to produce cheaper and smaller products more efficiently to benefit on the greater market. The company has succeeded in developing relationships with employees, customers, and the community. Employees ar afforded greater input in the production process and a more involved team environment. They are encouraged to tender in charitable organizations. Harley Owners Group (HOG), the largest motorcycle club in the world, along with the Riders marge training program has cultivated unity in their consumer base and their dealers. The company has successfully reached out to the community through fundraisers, such as for the fight against neuromuscular disease. All efforts have not lead to as much success as hoped, as baby-boomers age... If you want to get a full essay, order it on our website: Orderessay

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